A leading premium malt drink, Amstel Malta, has reaffirmed its commitment to spotlighting and showcasing the best of the African creative industry with its headline sponsorship of the recently concluded ninth edition of the Africa Magic Viewers Choice Awards, which held on Saturday, May 20, 2023, at the Eko Convention Centre, Victoria Island, Lagos.
The brand helped in creating an unforgettable and premium experience for attendees, including the captivating ‘Golden Hour’ section, where guests were treated to an immersive photography journey, adding an extra touch of elegance and allure to the evening.
Expressing satisfaction about the brand’s successful involvement as the headline sponsor of the talent recognition event, the Portfolio Manager, Non-alcoholic Brands of Nigerian Breweries, Elohor Olumide-Awe, said, “We are immensely proud to continue our partnership as the headline sponsor of the AMVCA for the ninth consecutive year. We are a brand that firmly believes in the power of spotlighting the best of African creatives, and celebrating their remarkable achievements. By aligning ourselves with this prestigious platform, we continuously aim to spotlight the dreams and passions of talented creatives.
“We remain committed to championing excellence, inspiring dreams, and providing a platform where African talents shine brightly. Together with the AMVCA, we will continue to empower African creatives and showcase their brilliance to the world.”
It should be noted that the brand showcased its support for filmmakers and other creatives at the AMVCA by sponsoring several categories, including ‘Best Overall Film’ won by Kunle Afolayan’s ‘Anikulapo’; ‘Best Indigenous Igbo Movie’ and ‘Best Soundtrack’, won by Victor Iyke and Kent Edunjobi for their respective performances in ‘Uhuruchi’ and ‘Anikulapo’; the Multichoice Talent Factory Film’s Oluwatoyosi Fowode won for ‘Leaked’; ‘Best Dressed’, won by Beauty Tukura.
The brand maintained that it was unwavering in its support and commitment to spotlighting African creatives as they pursued their passion and ambitions.