How to Open a Store in 2022
London-based sneaker reseller Kick Game grew 400 percent last year, fuelled almost exclusively by digital sales. But in 2022, Kick
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direct-to-consumer
How Puma Became a Rare Wholesale Success Story
For much of the last decade, Puma was in limbo, too small to compete with Nike and Adidas, too big
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How to Turn a Trendy Hit Into a Forever Best Seller
Over the past six months, Norma Kamali’s Diana dress, a form-fitting, ruched one-shoulder style available in a rainbow assortment of
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ThirdLove Acquires Gen-Z Underwear Brand Kit Undergarments
The direct-to-consumer bra startup, known for its wide assortment of sizes, will relaunch Kit Undergarments on the ThirdLove website this
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The Debrief: Why Shein Is Valued at $100 Billion
To subscribe to the BoF Podcast, please follow this link. Background Fast fashion upstart Shein set the industry ablaze this
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How Brands Can Deal With Rising Costs
Womenswear brand Mara Hoffman has a plan to keep inflation in check. It involves scrunchies. The ubiquitous hair accessories are
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Activewear’s Biggest Disruptors
Breaking into the $384 billion sports apparel market is no easy task, but fast-growing start-ups are stealing market share by
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Calvin Klein’s New Strategy: Don’t Market the Dream, Market What Sells
On the morning Calvin Klein released its collaboration with skate brand Palace, Stefan Larsson, chief executive of the brand’s parent,
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What Happens When the E-Commerce Boom Ends
For the jewellery brand Catbird, like virtually every other fashion company, e-commerce was a lifeline during the pandemic. In 2021,
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Who Beauty Brands Are Hiring
When Amber Fillerup Clark, influencer and founder of the hair care brand Dae Hair, first started searching for a president
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