How To Leverage Handwritten Notes As Luxury Gifts For Clients


Marilisa Barbieri, Business Consultant and Luxury Brand Expert.

I’ve found that the modern luxury consumer values time above all. (I previously wrote about the concept of time in the luxury space.) This is particularly true in post-pandemic times. With the comeback of face-to-face, luxury consumers are likely to be even more selective about how and with whom they spend their time.

For many high-net-worth people, every minute is precious. In my experience working with clients in the luxury space, I’ve found that many won’t spend a second on something that doesn’t bring value to their life. I’m also noticing a trend in the luxury space of an appreciation for handmade goods with exquisite craftsmanship and products made by hand that require long hours to produce.

Inspired by the ultimate luxury of time, an on-site calligrapher is one way brands can celebrate the lost art of handwriting and add value to their brands.

And because writing by hand takes so much time, a calligraphed note can truly be a luxury gift that complements luxury purchases and completes your brand experience, a topic I wrote about in a previous article.

Enhance your luxury brand experience with an on-site calligrapher.

The experience of buying luxury products goes well beyond the transaction. Often, the purchase of a luxury item is made to celebrate a milestone or a symbolic moment that your clients want to remember. And the personal touch of artistic calligraphy can heighten the sense of the importance of any occasion and gift.

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A remarkable card written by hand not only honors the recipient but also lets your clients shine. It is precisely the type of transformational experience that affluent consumers should receive from a high-end brand.

During the holidays and for retail special events, a master calligrapher can use their skills to heighten the importance of the occasion and pay respect to the lost art of cursive and copperplate script style. For shoppers, a handwritten Valentine’s Day or Mother’s Day card complements a luxury gift. A calligraphed card is a keepsake that loved ones can hold and save forever.

Handwritten script is a simple yet beautiful touch that can enhance your client’s shopping experience. That’s why penmanship could become a powerful tool for your brand and contribute to strengthening personal connections with clients.

Infuse aesthetics into your thank-you notes.

Fifteen-plus years of experience in the luxury design industry have inspired me to infuse aesthetics into every endeavor. You can elevate even the small task of sending a thank-you note to a client to a luxury expression.

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A beautiful handwritten thank you note creates a creative and artistic appeal that typing can’t provide in quite the same way. And I had the privilege of witnessing my clients’ profound appreciation for my hand-scripted gratitude notes.

Manifesting gratitude through your distinctive calligraphy and hand signature can enhance a personal connection. It expresses emotions and thoughtfulness. Like hearing someone’s voice, associating distinctive handwriting with someone can help deepen the relationship. Handwriting also retains an assertive dimension to your personal signature.

A New Year’s card is a micro-touchpoint with your clients that allows you to engage after the sale is closed. To communicate your brand’s value throughout its journey, you should make sure this message matches the quality of your services and products.

Sending an appreciation note is appropriate not only after a sale but also for business referrals and reviews.

Leverage calligraphy and notes effectively.

Investing time in a handwritten note can generate an indisputable return on investment for your business. The extent to which a personalized card can brighten the recipient’s day is amazing.

The perfect thank-you note greets the customer by name and expresses gratitude. It clearly states why you are sending the note. Include a personal touch by mentioning details about why you enjoyed your experience with the customer. Before closing with a sign-off, repeat the word thank you, and sign the note with your name at the end.

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As far as stationary, the card should reflect your company’s personality. It’s better to avoid anything overly promotional, like coupons or business cards. Your objective is to convey genuine gratitude and not to promote your business.

Ignite change with aesthetic skills.

I believe elegance, good manners and a bit of etiquette can change the world. They are a sign that you care about the people around you and can help you win their hearts.

Following the roadmap of business etiquette and professionalism using tips like those shared in a recent Expert Panel article can help you make a good first impression and shape the perception of a personable yet professional person.

The beauty and power of handwriting can bring pleasure to your life and the lives of others, including your clients and business partners, and can help connect us to one another.


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