What’s The Next Big Thing In Logo Design?


Zaheer Dodhia, CEO of Logo Design, is an entrepreneur who’s launched multiple startups including ZillionDesigns, PCStore, CashforUsedLaptop.

The year 2022 is more than halfway over, and with an eye on the future, it’s time to start thinking about what comes next. Maybe you’re an entrepreneur, a graphic designer or someone with a personal interest in promoting a brand on social media or the Metaverse. Maybe you’re all three.

One thing is for certain: This is an important time to focus on accurate and memorable branding. Your audience needs to know who you are, both in the virtual world and in real life.

The Problem With Trends

As a serial entrepreneur and a branding veteran, I’m fascinated by the constant updates and trends in one of the most important pieces of visual branding: logo design. The tricky part is that there are always plenty of trends to choose from. Half the time, they’re outright contradictory. So when it comes to pinpointing the most important trend to pay attention to, it can be difficult to narrow it down to the specifics.

When looking through trends to select what I believe to be the next big thing, there are a few factors I had to weigh:

• How does this trend relate to our virtual-centric modern world?

• How likely is it that this trend will have true staying power?

• How adaptable is this trend? Will it work for any type or size of business?

ALSO READ:  Five Things Every CRO Needs To Know

• Will this trend reliably provide accurate, memorable branding opportunities?

After sifting through what seemed like dozens of predictive lists for the coming year, I had my answer: The next big thing in logo design will most likely be the in-motion logo.

In-motion logos are moving designs that can morph between two or more iterations, allowing enough time for the audience to take in the details of each variation. In-motion logos are also referred to as animated logos or dynamic logos. My preference for the “in-motion” moniker is because I feel that it’s the most accurately reflective of the style. “Animated logos” sounds a little cartoonish; “dynamic logos” sounds like a value judgment.

Don’t get me wrong—you definitely want a dynamic logo design created by someone who knows what they’re doing. But not all in-motion logos are created equal.

As far as examples go, I’d pick out Netflix’s (admittedly animated and dynamic) “N”—especially as it’s accompanied by an audio logo, the “duh-dun” that tells your ears exactly what app you’ve just opened even if you’re operating your Apple TV remote blindfolded. The Walt Disney Company provides another famous example. Everyone recognizes the dramatic pan over Cinderella’s castle, whether it’s the older (literally animated) cartoon iteration or the newer CGI swoop.

Both of these, of course, are media companies. In-motion logos are excellent choices for media companies, which are guaranteed opportunities to showcase their logo’s movement. But I’ll note that both of these also have still-frame variants of the logo, which is imperative for the adaptability of the design. You can’t display an in-motion logo in a newspaper or magazine, for example.

ALSO READ:  How To Put Consumers In Control Of Their Data, According To Truework’s CEO

However, you can display it on a TV, computer monitor, smartphone screen, website, social media platform, email, video billboard or almost everywhere else that is used for advertising and branding outlets. Even some buses have video advertising. This is a big part of why in-motion logo design is more applicable now than ever before for any type of business.

Why In-Motion Is So Important

An in-motion logo is a great choice for any business or individual with a virtual presence—so basically, any business or individual.

Over the last few years, with the coronavirus pandemic sending everyone to their rooms, we’ve seen an ever-growing emphasis on the virtual world. Innovations like the Metaverse impact how we communicate, conduct business and live our lives. In-motion logos are ideal for branding on a virtual platform, allowing companies and individuals to maximize the clarity and memorability of their branding.

Arguably the biggest perk is the versatility that in-motion design provides. Interested in a combination logo but want to conserve space? A logo that displays first as iconography and then as typography gives you exactly what you need. Have a simple logo and want to bump up the eye-catching factor? Swift movement draws the eye, and unexpected variations engage interest.

In-motion logos can be adapted to virtually any style of logo design, which is another big point in their favor. I may want a traditional, buttoned-down, subtle wordmark logo for one company and a loud, unique, infinitely memorable mascot logo for another, but in-motion will still give either design a serious boost in both memorability and adaptability in the virtual world.

ALSO READ:  For Small Businesses, Grants Can Offer Both Cash And Lifelong Relationships

Looking To The Future

It’s impossible to know exactly how much impact in-motion logo design will have on companies in 2023 and beyond. To what extent will we embrace it? Exactly how will it be used? But it’s not difficult to look at the value that video has in advertising and extrapolate from statistics to predict that in-motion is going to be a heavy-hitter in the advertising, branding and design worlds. In the U.S., 83% of internet users consume online video content. Moreover, statistics show that viewers retain 95% of video messages as compared to reading them.

I can picture a world in which video clips replace traditional logo design, encapsulating the spirit of a brand in a dynamic, eye-catching blip of movement. Will the old-fashioned methods of graphic design eventually be subsumed into tiny movies instead of tiny squares of design? Or will graphic designers simply continue to adapt—as they always have—and incorporate aspects of this next big thing in logo design, creating static logos or dynamic logos with a version designed specifically for animation? It’s a brave new world out there, and it will be thrilling to find out.


Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?




Source link

admin

Nigerian Celebrity News and entertainment

Follow Us

Follow us on Facebook Follow us on Pinterest