A Guide For Forward-Thinking Business Owners


CEO and Founder of LARVOL—VR-first, fully-remote team of 170+ providing SaaS solutions to healthcare & pharma. Cofounder of Web3.0 RXXO.io.

The metaverse has arrived, and I think it’s here to stay. Virtual reality gaming, shopping and social applications have introduced this next intersection of physical and digital worlds to the general public. But what about the business world?

More than a water cooler topic or another entertainment device, I believe the metaverse will have a profound impact on the future of business. And I’m not alone. A recent study found some 82% of business executives expect the metaverse to be part of their business activities within the next three years.

But why wait? I believe leaders across industries should invest now in understanding and exploring applications of the metaverse for their employees and their business.

What is the business case for virtual reality collaboration?

Perhaps the most convincing early application of VR in business is for the ongoing engagement of an increasingly remote workforce. About 90% of executives are now using or planning to establish a permanent hybrid work model.

This is great news for workers and employers. But it can have a downside for productivity and company culture.

I’ve found that the greater the percentage of remote workers, the greater the challenge to focused collaboration. While video calls can effectively connect a group distributed across the globe, they cannot guarantee that the group is focused on the conversation at hand. When hosting collaboration in the metaverse, however, VR headsets serve as literal blinders, eliminating the presence of open tabs and other tasks or communications. I’ve found VR meetings are naturally more focused, more productive and more engaging for participants.

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In addition to increased focus and efficient collaboration, VR meetings can create a more genuine sense of connection, placing attendees “in the room” with one another as no video call can. You can read each other’s body language and gestures, give each other high-fives and even have an authentic sidebar conversation. VR is mimicking in-person connection more and more with every update. There’s a synergy to this togetherness that’s impossible to match via video calls, and I believe it helps develop real empathy among teammates.

Empathy, connection and shared experience are cornerstones of a strong company culture. Hosting team meetings, celebrations or events in the metaverse gives remote and hybrid teams the opportunity to develop these shared experiences as they interact in an inclusive, immersive environment.

I’d be negligent if I didn’t also mention the financial case for virtual gatherings. The cost of VR headsets and metaverse meeting spaces pales in comparison to the flights, hotels, meals and additional costs associated with getting teammates together on a regular basis.

What are some practical tips for moving toward the metaverse?

For a busy business leader, dipping your toes into the metaverse can seem intimidating or even distracting. After a year of leading a fully-remote team in the metaverse, I have a few practical tips I hope can help. All you need to get started is a VR headset and a place to gather. The rest is up to you.

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1. Find a feasible first step.

It is okay to start small with a single application or experiment. Is there a new initiative or committee that could benefit from an innovative setting? An upcoming milestone you’d like to mark with a memorable event? A client you want to push to think big?

Invest in a small budget and an internal team to investigate the possibilities. Quality headsets can cost around $400 each, and many virtual meeting spaces are free, with gated options starting at around $25 per month.

2. Advocate from the top.

Change is hard. Even the most innovative companies can struggle with inertia and adoption. If you want to experience the true benefits of VR, you need to go all in as an advocate. Be honest about your own trepidations and concerns, but also be excited. Interest follows positive reviews, so be the voice that sparks enthusiasm from others.

3. Acknowledge the awkwardness.

VR interactions bring out the kid in all of us. Seeing the animated avatar version of your colleagues—and yourself—is still a funny, somewhat awkward feeling. But if you can acknowledge your fear of looking foolish, you can share in the joy of figuring it out. Your teammates and guests will never forget their first visit to the metaverse, and the connections that follow can shift the trajectory of your conversations and business culture.

4. Give yourself and your team grace.

There is a definite learning curve to be had here, so give yourself patience and time to ride it. Begin with low-commitment and low-impact ways to engage in the metaverse, such as inviting teammates to attend their first VR call from a computer or mobile device. Allow time for buffering and acclimation. Then let the metaverse speak for itself. Once they see the fun being had “in the room,” they’ll be more likely to put on the headset for the next call.

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5. Be intentional about your spaces.

There are as many options for metaverse meeting spaces as there are physical or video ones, with new ones popping up every day. And they all have different attributes to consider. I’ve found Meta’s Workrooms offers easy onboarding for first-timers and is most convenient for collaborative work sessions. Spatial offers impressive and immersive environments for events or celebrations that engage teammates and clients alike.

Consider who is joining you in your space and what you plan to accomplish. For a simple introductory visit to the metaverse, consider showing the new user a world of possibilities. If you’re pulling together a team that needs to hammer out logistics, tone down the imagination and give them space to work that inspires without detracting.

I’ll assert that the metaverse will soon be a common setting for meaningful business interactions. My encouragement to forward-thinking leaders is to act now. Experiment while the technology is new, and you’ll be better positioned to use it to your advantage as it becomes more mainstream. Once you do, I believe you will find the benefits of connection, collaboration and creativity too tempting to resist.


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