Five Tips For People Who Hate Networking


Yasmin Walter of KMD Books is a multi-award-winning entrepreneur, international bestselling author and modern publisher based in Australia.

In my experience, networking is the most organic way to acquire business leads, develop professional relationships and advance your career. Not only does it create connections, it often leads to opportunities. It can also help build up your confidence and raise your professional profile at the same time. Meeting with like-minded people is a perfect way to share ideas and exchange your expert knowledge.

1. Network from your couch.

If you don’t have a LinkedIn account yet, get off Instagram and start one now. There are millions of users for you to potentially connect with on this professional networking platform. But speaking of Instagram, don’t be afraid to discuss business with your followers too.

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In fact, leverage all your social media platforms. You may have someone on your Facebook friends list who is looking for what you are offering. There are some really helpful groups to join that are interest-focused. This is my favorite way to network as everyone in those groups are like-minded. This is also a great avenue to propose service swaps and collaborations.

2. Put on that party dress or suit up.

Don’t sweat the meet-and-greet, and just say yes to that networking event. You never know who you might meet there. Write down some conversation starters if your nerves are getting the better of you. Don’t forget to actively listen. And most importantly, don’t glue yourself to one person. Spread out. And if someone sticks to you and isn’t getting the hint that you want to move on, excuse yourself to the bathroom and make your way in a different direction. And make sure you don’t forget the business cards.

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3. Explore your current network.

Go through your contacts and ask yourself who aligns with your goals. Don’t be afraid to ask for referrals. It’s okay to ask Jen from the gym to ask her boss if they are looking for a candle supplier. Don’t just be a taker though; it’s important to give as well and create winwin situations.

4. Create an online presence.

Get yourself a personal website. This makes it easier for people to Google you and connect. They can also learn a bit more about you after they have stalked you on socials. Include all your achievements, a list of services you provide and a contact form! Using sites like LinkTree or Koji on your social media can help potential customers get information about you without having to dig too much.

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5. Don’t forget to reconnect.

Check in with your network quarterly via email or text. And be the connector. It’s almost effortless for you to connect two people in your network who would benefit from knowing each other. This can build trust and collect you great karma points.

The biggest takeaway with networking is to focus on quality over quantity. You can hand out 100 business cards and meet a new group of people every other week, but if you don’t nurture these relationships, and connect with others authentically, they will fizzle out. Make sure you are focused on building long-term, personal connections.


Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?




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