4 Easy Ways To Improve Your LinkedIn Profile


Lacey Abbacchi is a LinkedIn Coach who teaches professionals how to leverage LinkedIn to drive the results that matter most to them.

Whether you’re trying to grow your business, find a job or amplify your personal brand, you’re likely using LinkedIn to accomplish this goal. The first step toward success is ensuring the foundation is laid correctly, and in this case, your profile is the foundation.

Studies have shown that complete profiles are 40 times more likely to receive opportunities through LinkedIn. Therefore, you must use every section of your profile as an opportunity for you to capture—and keep—your audience’s attention.

Here are four easy ways to optimize your LinkedIn profile.

1. Update your profile picture.

Studies tell us that we have about seven seconds to make a first impression; some researchers say it only takes a tenth of a second to start determining trustworthiness. So, think of your profile picture like your handshake on LinkedIn. Having a quality picture will make it seem warm and welcoming. Plus, research from LinkedIn tells us that just having a picture makes your profile 14 times more likely to be viewed by others.

It’s important to remember that standing out should always be top of mind. People are visual beings, and things that have a strong visual aesthetic and appeal to our senses will stand out the most. When choosing your profile picture, keep these things in mind.

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• Use a high-resolution image.

• Pick an up-to-date picture that reflects what you look like on a daily basis.

• Make sure no one else is in the picture.

• Smile like you mean it.

2. Add a background photo.

Your background photo is the second visual on your profile, and it’s a great way to catch someone’s attention. Having a great background photo helps your profile stand out and be memorable. Create a thoughtful photo that you feel encompasses your personal brand well. A good background photo should be an image that reinforces who you are and what your brand stands for, like a photo of yourself with accompanying text that states your name, title and mission statement. Another option could be using a high-quality image of the people you serve because showing yourself in your element is always a great way to build a connection with your audience. For example, if you’re a sales consultant, you could upload a photo of you coaching a sales team; if you’re a public speaker, you could upload a photo of you onstage speaking.

There are a number of resources to help you create your background photo, and LinkedIn even includes the option to upload one of their templates as well.

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3. Craft a compelling headline.

Your LinkedIn headline is one of the most important parts of your profile. By default, LinkedIn will fill this in as your current job position. However, you’re so much more than just a job title, and your headline should reflect that. Since it’ll be one of the first things that people see when your name pops up, it’s crucial to make sure that your headline is descriptive, engaging and compelling.

In a noisy world, sometimes being compelling simply means being easy to understand. Use your headline to make it clear what you do and who you do it for. If you leave people with questions, they’ll pass you by for someone who presents themselves in a more digestible way.

For example, instead of just putting your title as “Leadership Consultant,” you could say: “Leadership Development Consultant Focused On Helping C-Level Executives Leverage Emotional Intelligence To Improve Culture & Profits.” Writing your LinkedIn headline like this ensures that there aren’t any questions left for the reader.

4. Use your summary to tell your story.

Your LinkedIn summary is a crucially important part of your profile because it’s your chance for people to get to know you—professionally and personally.

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In my opinion, some of the best LinkedIn summaries tell a story. When you do this, it gives context and meaning to your profession. That’s not to say that sharing your skills and how you help others isn’t important. However, people are much more likely to hear what you have to say if they feel like they can relate to you on a personal level. Try to answer these questions.

• Why should people do business with you?

• What makes you relatable and real?

• Who are you as a person?

Contrary to popular belief on LinkedIn, people do want to know you. It’s not all about business and what you can do for them. It’s also what makes you human and relatable.

In my opinion, LinkedIn is a gold mine of opportunity, and having a complete profile allows you to establish trust and build interest in you and your brand. It gives people real reasons to want to connect and explore who you are, what you do and what you offer. LinkedIn is so much more than just an online resume. It’s a place to learn, grow and support others.


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