Business Slow? 13 Ways To Attract Customers And Increase Sales


Slowing sales can be a foreboding sign that a business is failing to retain customers and attract new ones. To keep a business running smoothly, a steady supply of both returning and new customers is a necessity.

However, many entrepreneurs forget that balance is key. Focusing too much on acquiring new customers and getting the word out about the business can mean neglecting the customers that have been with them from the start of the journey. To ensure entrepreneurs act in ways that can benefit both current and prospective customers, 13 Forbes Business Council members offer advice on actions entrepreneurs can take to increase customers when business is slow.

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1. Examine The Current Market

A slowing business that was once thriving may speak to a market position or trend to be mindful of. Intel in the form of digital products to help ease the pain points of current customers and provide further support may lead to word-of-mouth recommendations. Helping those in need often leads to returns if the intent to help is genuine. Things shift, and identifying the leverage your business may assist with in another domain may help. – Paul L. Gunn, KUOG Corporation

2. Be Proactive, Not Reactive

When a business is already slow, you are being reactive—and late to solving the need. The time to focus on pipeline development is before you need new clients. Separately, in the space we serve, we consistently hear that most new business comes from existing networks and referrals. Consider going to current clients and seeking greater wallet share or ideas for new initiatives, as well as introductions. – Gregory Roll, Touchpoint Associates


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3. Put Yourself Out There

You should be the biggest advocate for your business. When things are slow, it’s the prime time to put yourself and your company’s mission in front of your network. Whether that means ramping up sharing on social media, doing direct outreach to build new communities and connections or attending events or gatherings to get your business in front of a larger audience, it’s up to you to pound the pavement. – Samantha Anderl, Harlow

4. Focus On Retention

One thing you can do to increase customers when business is slow is by focusing on keeping your current clients. Get referrals from them by offering a referral bonus. Ask for testimonials so you can build social proof and a good reputation for your business. This step will naturally attract customers to your brand. You should also continue marketing and exploring new markets. – Pavel Stepanov, Virtudesk

5. Provide Education And Insights To Prospects

Continue to engage with your prospects by educating them. Sharing insights through original thought leadership content that interprets industry trends creates credibility and trust, and these are key components to long-term customer relationships. If you stay top of mind with people and companies that you are confident you can help, they’ll be ready to take your call (or call you) when the time is right. – Mike Esterday, Integrity Solutions

6. Maximize Lifetime Value

One way to drive growth is to maximize the lifetime value of your existing customers. Check the maturity of your current customer engagement strategy. Most businesses invest the majority of their resources into new customer acquisition, but what are you doing about post-sale retention? How is your onboarding process for new customers? Could you be doing more to build loyalty and keep customers coming back? – Raviteja Dodda, MoEngage

7. Attend Live Events

When business is slow, never underestimate the power of meaningful human connection via live events. Whether you travel to a trade show in a new city or attend a local charity gala to support a cause that moves you, branch outside your usual comfort zone to build new partnerships that can send indefinite streams of business your way organically. – Sara Abbas, Ev0lver, Inc.

8. Leverage Social Media

With over 2 billion monthly active users on Instagram and 1 billion monthly active users on TikTok, social media is an incredible vehicle that allows entrepreneurs to advertise and market. Creating engaging content that your ideal customer profiles can relate to, connect with and, most importantly, learn from is an ideal form of scaling in a residual way during moments when business feels slow. – Christian Brown, Glewee

9. Explore Passive Income Opportunities

Find a funnel of passive income. I serve as an advisor to companies and keep retainers, but in the quieter times, I built connections with several companies called expert networks. This is a dynamic way to cull passive income by providing hourly consulting for private equity firms or other management consulting firms looking for expertise on niche topics from defense and aerospace to tech and healthcare. – Beth Jannery, Titan

10. Repackage Offerings

As an entrepreneur, you can repackage or develop new offerings. For example, you can repackage the services you offered last summer by rebranding them and presenting them again this holiday season. But, you must be creative and innovative to tease your customers’ curiosity and interests. – Lane Kawaoka, SimplePassiveCashflow.com

11. Listen To Customer Feedback

Everything is about business continuity—every business wants to have more and more customers. First, determine why your customers are going down, as it’s likely either staff behavior or missed services. We need to keep focus on our customers’ feedback, listening to them to improve our services. If our services are excellent, customers will give repeat business and referrals too. They’d also prefer to take your services at higher rates. – Ravindr Singh, Codleo Consulting

12. Create Engaging Content

Write a case study about your business, tell the story of a satisfied customer and communicate your future plans. Staying relevant and top of mind will help to generate new customers. Make sure the content is interesting, genuine and has a call to action. Be sure to also push it out across all of your communication channels. – Stephanie Schwartz, Little Bean Group

13. Diversify Your Marketing Funnels

This is why diversification in your marketing is so important. Too many businesses rely on one social media platform for brand awareness, one marketing source for all their leads or one avenue that accounts for all their sales. By diversifying each layer of your funnel, you allow your business to gain followers, leads and sales from multiple sources in case one area slows down or dries up. – Michael Leonard, The Market Vibe



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