11 Ways Entrepreneurs Can Maintain A Professional Image


For an entrepreneur, the reputation of their business is everything. Each and every interaction with a potential or current customer has a direct impact on whether that customer chooses to engage or disengage with a company, and businesses today also have the challenge of maintaining their standing in an increasingly online world.

Determining the best way to please customers while also building and preserving your company’s reputation is not as easy as it looks. To help, 11 members of Forbes Business Council offer specific actions entrepreneurs can take to ensure they maintain a good professional image and reputation.

1. Lead With Your Ability To Deliver On Promises

Entrepreneurs who lead with what they can consistently deliver strengthen their professional image and their company’s online reputation. If you want to play the long game, be mindful of how you position and introduce your brand in the market by balancing messaging with actions. You’ll be in a better position for long-term, sustainable success. – Marilisa Barbieri

2. Be Proactive About Brand Management

The best way to ensure a good professional image is to be proactive about managing your online reputation. This means monitoring what is being said about you and your business online and taking steps to address any negative information. Additionally, it is important to regularly generate positive content about your business through mediums such as blog posts, press releases and customer testimonials. – Matthew Ramirez, Rephrasely


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3. Focus On The Needs Of Customers And Prospects

Here are two simple ways to protect your company’s reputation and image. First, make a serious effort to educate your customers and prospects. Stop always trying to sell them. We all hate that, but we do respect those who teach us something valuable. Next, acknowledge complaints and mistakes. Accept that you can’t make everyone happy, but always try to do so. If you do these, your reputation will skyrocket. – Dennis Reid, H2scan Corporation

4. Write Content

Write, write and write on a variety of topics that reflect your distinctive, refreshing and unique perspective. While the consistent production of high-quality content is crucial to any forward-thinking CEO, it’s especially essential for the owners of new startups, as it will boost the credibility, validity and value of your point of view when investors or customers Google you. – David Lenihan, Tiber Health

5. Stay True To Your Values

Entrepreneurs shouldn’t need to worry about their image if they’re staying true to their core values at all times. That means building trust, nurturing meaningful relationships and leading with good intentions in all you do. If you’re focused on building trust with customers in all your interactions, then your reputation will reflect that and your business will thrive. – Christopher Crow, Catalyst Health Group

6. Address Negative Feedback Immediately

People remember negative experiences longer than positive ones, so if your business receives negative feedback, fix it at once. Don’t try to delete or hide negative information because it is better to show your customers that you care by responding to every single review and dealing with the issues. Use such feedback as an opportunity to improve your business processes. – Michael Podolsky, PissedConsumer.com

7. Create A Top-Notch Experience

The one thing everyone should commit to is a truly authentic five-star experience from start to finish. This includes how you advertise, engage on the frontlines, follow up and do fulfillment. This authentic approach can drive thousands of positive reviews and support an impressive image. There is no “one thing” to anything today, but true authenticity will always be in style. – Jeff Giagnocavo, Gardner’s Mattress & More

8. Leverage Your Personal Brand

Start with your personal brand. As a business owner, you should leverage your personal brand to enhance your company’s brand image through active social media posting. Seek PR opportunities and interviews, and develop thought leadership for your industry. Cultivating this at the individual level first displays that you’re leading with authenticity and will enhance your reputation and inspire your team. – Zach Boyette, Galactic Fed

9. Spread Positivity On Social Media

I believe in having a feel-good, motivating approach on social media. The internet can be a dark place, so instead of gloating or making someone else feel less, one can use the platform in a more positive manner. – Trishneet Arora, TAC Security

10. Drive Continuity With Your Brand

Marry content, commerce and community—the line between traditional media and commerce is blurring with every passing day. Food52 is a shining example, marrying incredible content with their own product lines that were directly informed by what their readers engaged with. Media companies that intelligently use their audiences to inform future business opportunities will thrive. – Colin Darretta, Innovation Department

11. Stick To The Truth

A company that espouses ideals, culture, practices or commitment that are not in line with the reality of their structure or function loses all credibility with customers, supporters and even the broader marketplace. Aspire to greatness, and be truthful in where you are in that journey even as you grow and advance. – Lowell Aplebaum, Vista Cova



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