Five Ways To Stand Out From Your Competitors


By Chris Christoff, co-founder of MonsterInsights, a leading WordPress plug-in for Google Analytics.

Are you interested in growing your small business but struggling to succeed due to an ocean of competition?

If so, you’re not alone. New leaders and marketers across all industries want to see their brand shine. However, this isn’t easy to do when 10 or 20 other businesses have been doing what you do for years.

The good news is that it is possible to overcome your competitors and reach new heights if you’re willing to be patient and do your homework.

Today, I will share several powerful ways you can stand out from the competition while increasing sales and engagement.

Let’s dive in!

Publish in-depth blog content.

High-quality, in-depth content is one of the best ways to stand out from your competition. There are several reasons this is true.

For starters, most people who find your site for the first time are not ready to make a purchase. You must build trust and establish yourself as an industry expert if you want to win them over.

Content that resonates with your target audience will often result in them coming back to your site if they have similar questions in the future. Over time, they will begin to trust your brand more and may decide to commit to a purchase.

ALSO READ:  Covid Snapped Supply Chains—What Now?

I suggest diversifying your on-site content by embedding YouTube videos, writing traditional blog posts and creating more visual content, like infographics. If you consistently deliver helpful, in-depth content, prospects and existing customers may decide to commit to your product or service.

Host live interactive events.

Here’s a quick question: Are you more likely to engage with a faceless brand or a company where you know some of the employees and have had personal conversations with the team?

In my experience, a majority of people would choose the second option. Shoppers want more than generic experiences when they shop online. They expect businesses to interact with them across multiple platforms, including social media.

You can stand out from your competition by holding monthly or weekly live events on social sites like Facebook, Instagram and YouTube.

I recommend hosting webinars where you discuss hot industry topics and brand tutorials. If the subject of your events attracts your target audience, they may be more willing to watch your content and engage with your business in the future.

The key to making this strategy work is to encourage users to interact with your brand in real time, which is something many of your competitors probably neglect. We accomplish this task by allowing attendees to ask us questions for 20-30 minutes at the end of each event.

Check competitor reviews.

You can learn a lot about your competition if you spend some time reading their reviews. Businesses across all industries encourage their customers to leave reviews so they can build social proof and gather feedback.

ALSO READ:  Treating Your Employees Like CEO's Will Improve Your Employee Retention

If you’re willing to look at what people say on competitor sites and social media, you can identify their success gaps and fine-tune your product to better meet customer expectations.

For instance, a new email marketing SaaS provider may discover that their top competitor is missing a high-demand feature. If you can quickly identify this need and improve your product to match customer expectations, you’re bound to impress new visitors and existing customers alike.

Reward shoppers for their loyalty.

Loyalty programs are certainly not a new marketing strategy, but if you follow the advice listed above, a rewards system could easily help you stand out from potential competitors.

You can choose how to reward your audience for spending time on your site. Some business leaders like giving paying customers store credit for each dollar spent. Other leaders include gifts with large orders to reward users for their loyalty.

I recommend talking to your customers and finding out what rewards would encourage them to continue shopping with your brand. Similarly, you want to discover what your competitors are offering so you can give your visitors the best deal possible.

Master customer support.

Finally, if you hope to stand out from your competitors, you need to master your customer support strategy.

ALSO READ:  Turning South Florida Into A Tech And Entrepreneurship Hub, A Conversation With Felice Gorordo, CEO Of eMerge Americas

People expect businesses to have fast, responsive support options when they engage with a new business. Think about it this way, if a user reached out to two similar companies at the same time and one answered in two minutes and the other answered in four hours, which company is more likely to land the customer?

You would be correct if you said the company with the two-minute response time.

You can speed up response times by using a hybrid chatbot-live support system. This strategy can help users with common questions get immediate answers, including links to helpful resources like blog posts.

At the same time, customers with more nuanced questions or problems can get the help they need to make an informed purchase.

You can gradually improve your support system by asking users to fill out a customer satisfaction survey at the end of the conversations. Read through this data at least once a week and make small changes to ensure users who visit your site have a positive experience.

As you can see, there are plenty of ways to stand out from your competitors. The advice outlined today has helped us connect with more customers and grow several businesses. If you’re willing to spend time understanding your competition and improving how you engage with customers, you could see the same results for your small business.



Source link

admin

Nigerian Celebrity News and entertainment

Follow Us

Follow us on Facebook Follow us on Pinterest