Using The Power Of Elimination To Make Confident Decisions


Founder at Elivate and Part-Time Million Dollar Business.

How long has your business, motivation or bank account lived in the realm of mediocrity? Only about half (53%) of entrepreneurs say they’re “extremely happy owning a small business.”

I’ve found that the path to increasing productivity and living an authentic life, even in your business, can happen through a series of 60-second decisions. Using the power of elimination can give you a direct path to achieving your juiciest goals.

What Is The Power Of Elimination?

The power of elimination is a decision-making method that creates clarity by pointing you toward a definitive answer in less than one minute. You stop sitting in the “maybe” and move relentlessly toward the only option that supports your goal.

Before you can implement this quick-decision method, however, you must gain clarity around your intention. You must have a clear vision for your business, life or financial journey. Don’t think of this in terms of “Where do you want to be in five years?” but rather in terms of what major achievements you will complete in six to 12 months. The certainty required when paving this path of clearness should be nearly tangible so that you’re able to embody the feeling you know will come with achieving that goal.

The prep work requires nothing more than a pen and paper.

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1. Write down your vision. You are 1.2 to 1.4 times more likely to accomplish your goal when you put pen to paper. Actualize the experience in a journal. Allow the details of how you’ll feel and what will be different to transfer from your mind to the paper.

2. Describe the emotions. Don’t stop at describing the goal itself. Write out the emotions that you’ll experience. How will it feel to complete the challenge? How motivated will you be to continue creating the business and life you envision?

3. Do it again. Now that you’ve created palpable energy around a major goal, recreate that feeling for another area of your life. What goals can you create in areas of health, wealth and connection?

Making Decisions

After you have a completely clear vision of your goal, you’re set to implement the power of elimination. This decision-making method is designed to help you make life-improving choices without sitting in a cloud of uncertainty.

Imagine your goal revolves around launching a business in three months. In just 90 days, you’re tasked with creating a business plan, funding that plan, determining a business structure and other pertinent tasks related to opening your doors (physically or virtually). Obstacles that could prevent you from achieving the goal will appear all along your business-building journey. Perhaps your first-choice lender denies a loan, a business partner backs out or your public relations firm wants to double the budget for a higher possibility of earned media.

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However, you’ve written your goal, and you know when you take your first step as a business owner exactly how you’ll feel on Day 90. This knowledge can provide the confidence and clarity you need to approach each obstacle as it comes. For example, you can easily walk away from your strategy and wait until you have more investors. Without a business partner, you may consider scaling back your plans to ensure a launch in three months. Or the thought of doubling your PR budget may cause you to take on added responsibilities.

The power of elimination allows you to immediately disqualify any option that doesn’t bring you closer to your goal. When your vision is set with clarity and intention, you gravitate toward choices that support the end goal. From initiating multiple conversations with potential lenders to planning to take on the business as a solopreneur, the only options are the ones that are aligned with your goal. Within 60 seconds—likely fewer—you should know the best option.

The Importance Of Repetition

It’s very important, especially at the beginning of your goal journey, to make repetitive decisions that support your goal. Without repetition, you can’t develop the muscle memory necessary to eliminate the options that move you farther from your goal.

Even if you have to avoid situations that offer goal-avoidant options, it’s a good idea to do so. After you spend days making decisions that support your clear vision, you build the natural ability to subconsciously eliminate options that move you away from the intended mark.

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Creating a marketing plan that targets your potential consumers? When you’re conversating with sales execs on a marketing plan, you gravitate toward options that keep you on budget and meet your researched needs. Your attention only lands on options that move you closer to your vision.

Avoid The Moment Of “Maybe”

What are you missing out on because you’re sitting in uncertainty? The moments of maybe creep in when the vision isn’t clear and when we refuse to get uncomfortable.

Hard conversations, saying no, leaving a job—these are all strategic risks. But the longer you linger under a cloud of “maybe,” the longer you spend without reaching your goal.

What’s the choice you need to make to remove the maybe in your life? Think about your health, wealth and connections. Chances are you already know where change is needed to move closer to your goal.

Grab that pen and paper. Write down how you’ll feel about accomplishing your goal. The excitement, joy and authenticity you will experience far outweigh the challenge of change. You’re a series of 60-second decisions away from a better you.


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