Founder at Elivate and Part-Time Million Dollar Business.
To take a quantum leap in your business, you must abandon the process on which you currently depend. Moderate growth can become a safety net. The idea that building success must be a slow and steady process is a boundary that you get to cross, but it takes getting wildly uncomfortable.
If your industry has a compound annual growth rate of 4%, traditional business expectations indicate you have a higher likelihood of success. But what if you want to double, triple or grow your business by 10 times the amount? Stepping outside the status quo requires you to take three specific steps.
1. Enlist support.
Roger Bannister, the first person to run a mile in less than four minutes, is recognized as more than an athlete. When you understand the story behind the story, you understand why Bannister is an innovator who took a quantum leap for himself and running as we know it today.
Athletes chased the elusive time for years before Bannister crossed the finish line at 3 minutes and 59.4 seconds on May 6, 1954. For decades, the four-minute mile was as much a psychological barrier as a physical one. Then, within 46 days of Bannister’s accomplishment, an Australian runner conquered the 4-minute mile. To date, more than 1,000 people have accomplished the goal.
When a precedent is set, the mind knows it’s possible. This is why the first step to taking a quantum leap in your business is enlisting the support of someone who has achieved what you want. Seeking guidance from someone who has conquered what you feel might be impossible gives you a direct path from step one to success, removing the stalls and mistakes along the way.
Your process might not look exactly the same, but the guidance sheds light on choices to avoid and when to pivot. Enlist the support of someone who had gone before you and paved the path.
2. Create major discomfort.
A quote often attributed to Bob Marley best simplifies the second requirement of making a quantum leap: “You never know how strong you are until being strong is the only choice you have.” Creating major discomfort forces your mind to think beyond the boundaries of your previous reality.
I believe when you put yourself in a situation where your only options are to find a way or fail, your mind will expand in ways you’ve never experienced; it will rewire itself for survival. You’ll develop ideas to grow your business and revenue in ways you hadn’t previously considered because you were never forced to do so. The discomfort will push you to be more, produce more and experiment more than you thought possible.
3. Be wildly different.
Comfort kills creativity. Step outside the boundaries of comfort and make a wildly different choice for yourself. Small growth, steady revenue, expected business dips—the comfort of it all can drown your ability to innovate.
Choosing to do things wildly different means you must remove words like “grind” and “hustle” from your vocabulary. You know by now that working more hours doesn’t necessarily lead to more revenue, and it certainly doesn’t create a quantum leap. A shift in your schedule, your thoughts and your resources have the ability to create massively different results. If you want wildly different growth, then it’s time to make wildly different decisions.
Take the leap.
When you stop thinking you have a year, decade or lifetime to achieve something, you get specific about what it is you want from your business and your life. A quantum leap is within your reach. How wildly different are you willing to be to achieve it?