Five Ways To Use Your Podcast Transcription For Better Reach


President of GMR Transcription Services, Inc., which provides highly accurate transcription and translation solutions.

Keeping in mind the time and effort it takes to create and deliver podcasts, you should aim to get as many listens as possible. According to Statista, in 2006, only 22% of American adults were aware of podcasts. By contrast, in 2021, 79% of the adult population in the U.S. were aware of podcasting, and around 120 million people listened to podcasts regularly.

This number is expected to increase in the coming years. However, only three in 10 frequent listeners who did not subscribe to paid podcast platforms stated that they were likely to do so in the future.

Creating an engaging podcast is one thing, but making it widely popular and successful is another. An engaging and popular podcast can open various doors for your business, some of which might be very beneficial in the long run.

To create an engaging podcast episode for your business, you should do the following.

• Create a list of topic series for your business podcast. Talk to your regular customers, see the latest trends related to your business and then decide on the topics. Also, decide the number of episodes and their length at the start.

• Try to build relationships with your listeners. Imagine them in front of you and address them regularly. Curate the content accordingly, and you can even organize giveaways.

• Invite guests on your podcasts. Candid or professional, your interview shouldn’t be bland. The more to the point your podcast is, the more people will listen.

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• Be nuanced and don’t promote your business directly. Bring your business name as a part of the normal discussion (if needed) while solving people’s problems.

When you have created your podcast, then it’s time to make it popular and successful. Podcast transcription is one such way that can help you reach a large audience and help grow your business. Below are five of the best podcast transcription tips to help strengthen your brand and widen your reach.

1. Expand your reach with blogs.

As a business owner, you must already have a website and a blog page. If you don’t, then this is the perfect time to start. A blog is a must-have to maximize the reach of your podcast and find new listeners.

All you need to do is transcribe your podcasts and create insightful blog articles using the transcripts. Search engines like Google don’t scan audio files for keywords, but they will crawl through your company’s blogs to gather information for ranking.

Your keyword-rich transcripts can bring more organic traffic to your company’s blog, and if you provide links to your podcasts, new listeners are more likely to reach you. Both audio and text media complement each other, and your podcasts also direct traffic to your blog. This is called search engine optimization, and it’s one of the best digital marketing methods to attract new customers.

2. Increase accessibility.

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Everyone with web content or any other online media format strives to support accessibility for all—including those with disabilities like hearing impairment. It’s the most considerate thing to do as it ensures inclusivity, and there’s no reason why podcasters should not be doing so.

Creating audio transcriptions can be challenging if you regularly produce a lot of content. However, having your content accessible to every individual is important as every individual is a potential customer. Without transcriptions, there could possibly be a massive audience base that can’t consume your inspiring or educational content in the audio format.

3. Provide alternative user experiences.

So, your primary audience has had a great time listening to your podcasts while working out, driving or on any other routine tasks. Great job. However, it would help if you didn’t take it easy until you’ve considered other audiences’ popular media consumption preferences.

For example, some people would sometimes rather read than listen to audio. Put yourself in the shoes of these individuals. There’s another group of people who want to watch rather than just listen or read the content. So, how can you reach such people?

Providing a reference video (even an animated one) could work. You can integrate PowerPoint presentations as a part of the transcript of your podcast.

4. Use subtitles with video formats.

Subtitles can enhance the effectiveness of your podcasts even when the target audience is native English speaking. Users can use this feature to clarify when the audio is not clear, too technical or when the speaker has a heavy accent.

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With every industry focusing on globalization, if you want to be ahead of your competitors, you have to expand your podcast outreach to the international markets. You can either provide multilingual subtitles or transcribe and then translate the whole podcast into multiple languages. You can use automation or bilingual transcriptionists to translate your podcasts into the foreign languages of your other target audiences.

5. Make your content easy to share or quote.

Podcast transcription makes it easier for people to talk about and share the nuggets of wisdom you regularly deliver. Other authors or prominent followers will more readily quote parts of your text-based content in a tweet or blog post, helping boost your SEO and domain authority.

You can provide quick social media snippets that keep your followers entertained and engaged. Share your podcast and podcast blog link on your official Facebook, Twitter and LinkedIn pages. You can also create Instagram reels or Facebook stories with a teaser of your podcast. Furthermore, you can share engaging pictures, posters and images related to your podcast content.

Final Words

Not only can businesses benefit from podcast transcription, but they can also grow their separate podcasting business with podcast transcription services. It’s all about getting creative with this additional delivery format for your digital content. This can either boost your business or create an entirely new revenue platform for you and your partners.


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