15 Small Business Trends To Watch Through The Rest Of 2022


Consumer preferences and behaviors can change quickly, even within the same year. Trends that were popular in January may be waning by the mid-year mark, and other trends that are just emerging may be the next big thing by the time the holiday season hits.

Successful business leaders do their best to predict these changes and rise to meet them quickly, so they can stay ahead of the competition. Here, 15 Forbes Business Council leaders shared their small business trend predictions for the latter half of 2022. Keep an eye out for these trends in the coming months and see if they make sense to implement for your business.

1. Looking To External Talent

Small businesses will need to look to external talent, companies, agencies and manufacturing plants to conduct business. As small businesses face major cash flow dilemmas, which are only likely to increase in the current landscape, small businesses should look towards big-picture approaches and move away from in-house operations that drain small businesses’ valuable time and resources. – Katelyn Zhao, Lei Kay Med Inc

2. Investing In Financial Coaching

Small businesses are starting to dig into the details of their financials more now than ever. I believe financial coaching and growth strategy will be a big focus for the latter half of 2022. It’s unfortunate but most small businesses can’t afford to hire a CFO. Consultants are the next best thing. – Ryan Lucia, Such n Such Media


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3. Developing Short-Form Video Content

Short-form video content is becoming absolutely massive. Over the last year alone, short-form video has dominated the industry with the likes of TikTok, Youtube Shorts, Instagram reels, etc. Hopping on the short-form video trend will prove to be extremely lucrative for any small business in the latter half of 2022. – Srikar Karra, BuiltGen

4. Using Free Social Platforms

Generating revenue through organic, free marketing strategies like mass posting on TikTok through several accounts and building connections on Clubhouse can bring investors to your business or help sales take off. Taking full advantage of free social platforms to connect with people and generate more revenue for your small business will increase. – Dre Medici, Grow With Us Agency

5. Working Remotely

More and more businesses are realizing they can hire anyone from almost anywhere. Many employees, including myself, worked remotely in 2021 due to Covid. If your company was part of that, you probably found it had quite a few benefits for both your business and employees, from boosting productivity and attracting and retaining top talent anywhere to improving work-life balance. – Justen Arnold, Flexx Mobility & Performance LLC

6. Returning To The Office

After Omicron subsided, a Microsoft survey of employers found that more than 50% plan to have employees in the office five days a week, and many employers issued “return to the office” dates. This will especially be the case for jobs that require collaboration and teamwork. Remote and hybrid work will remain, but they will also be a point of employer differentiation rather than a workplace norm. – Aaron Poynton, Omnipoynt Solutions

7. Supporting A Work-Life Balance

As we move into the latter half of the year, one trend which looks really promising is an employee-first attitude. This is a result of the pandemic where we all understood the real value of our loved ones and now even the small companies will encourage their employees to continue the practice and maintain a proper work-life balance. – Abhishek Rungta, Indus Net Technologies (INT.)

8. Creating Ready-Made Solutions

Customers today of all forms are more heavily influenced by consumer-based concepts of convenience and access. Consumers want solutions boxed and available today. Small businesses that are evaluating the entire value change for a target audience and working to present themselves as a disintermediated partner are gaining ground, so evaluate strategic partnerships that deliver the entire solution. – Corey Scurlock, Equum Medical

9. Implementing Machine Learning Tools

Small businesses will continue to eliminate ineffective practices through the implementation of machine learning (ML) tools. By leveraging ML tools, businesses will be better equipped to meet the demands of their clients while also improving daily workflows. Of all the tangible benefits provided by ML tools, increased efficiency will benefit small businesses the most. – Lilit Davtyan, Phonexa Holdings, LLC

10. Providing Quality Content

Across sectors, most businesses are likely to get online because that is where people, including customers and vendors, spend most of their time. They will target all online platforms like websites, social media channels and blogs because they provide data, feedback and are also relatively cost-effective. Businesses are likely to invest in providing quality content to keep their customers engaged. – Saravana Kumar, Kovai.co

11. Prioritizing Sustainability

In the realm of ingredient formulation, I predict that there will be a trend towards more plant-based innovation. This food industry trend is spilling over into many new markets. Consumers are looking for products that are environmentally friendly and sustainable. Plant-based ingredients can meet all of these needs, so I think we will see more businesses excited about using plants in formulations. – Chris Gerlach, Synergy Life Science

12. Increasing Smart Contracts

In the latter half of 2022, I predict that smart contracts within NFTs will take off. Smart contracts can be thought of as programs that can be arranged to automatically execute once the conditions of a contract are met. A huge advantage to small business owners is that such tools deliver a means of direct peer-to-peer transactions, cutting out intermediaries and reducing fees substantially. – Johan Hajji, UpperKey

13. Outsourcing Professional Services

As we progress through 2022, we will see a huge swing toward fragmented professional services, including HR, accounting, bookkeeping, payroll, marketing, etc. The simple reality is that others can and will do it better for a fraction of the cost. In a time where margins are pinched by regulations, shipping costs, inflation and more, businesses will flock to robust profit-providing solutions. – Carson Porter, REV Agency Syndicate

14. Hiring More Virtual Assistants

I believe virtual assistants are just in their infancy. With more and more businesses doing work remotely, it’s only a matter of time before they start looking into ways to save money on payroll while also having as much or more control of workflow and workload as a traditional employee. – Blake Schoh, S&S Rentals Inc.

15. Creating Leadership Positions

Small business owners are going to become far more aware of the need for leadership inside their companies. People are leaving jobs over lack of leadership, vision and opportunity structure. Small businesses have a unique opportunity right now to set themselves apart from large corporations as a viable career option for long-term success. – Sam Kaufman, On The Level Construction, LLC



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