How Businesses Can Utilize The Power Of TikTok


Co-Founder of BuiltGen. We help businesses grow their brands and multiply conversions through the power of TikTok.

Over the last year alone, TikTok has undergone a massive transformation. The app, which still serves as a social media platform, has started replacing other forms of media like television and news. There are several reasons why TikTok has become so popular, and businesses should pay attention to them as ways to reach and grow their customer base and increase conversions.

A Popular Form Of Media

TikTok users are spending more time on the app than ever before, and according to TikTok’s filings, the number of users grew 800% between 2018 and 2020. According to the same CNBC article on TikTok’s filings, there are more than 50 million daily users of the app in the U.S. This rapid growth has kept the company on track to generate more than $11 billion this year.

The app has become the go-to place for people to consume news, entertainment and content. In many ways, it has also begun to replace television as a mode of entertainment. Many TikTok users watch clips of popular television shows, such as Game of Thrones, on the app.

What Makes TikTok Popular

On TikTok, users can create their own content and share it with their followers who are also users. The app allows users to create or share original music, dance and comedy routines and other types of content. TikTok has also been a boon for many artists, such as Lil Nas X, who have been able to share their creations with a wide audience and become viral sensations.

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TikTok also allows users to connect with each other on a personal level, which also contributes greatly to its popularity. People are able to comment on content and share it with their friends in a fun and easy manner. People can also see what others are watching, which makes it easy to connect with people who have similar interests.

I find that TikTok is in many ways easier to use than other social media platforms for marketers. It has a simple interface, and the stories can be edited and shared without much technical knowledge.

Probably most importantly, TikTok’s popularity has increased because of its viral algorithm. You can take advantage of this, and with the right strategy, content can be produced that is seen by millions of people. This has allowed creators and businesses alike to go viral within a short span of time.

Finally, the short-form content is a huge appeal to users. TikTok stories last for only a few seconds, and the videos are typically no more than a minute (although there are options for posting longer content). The flexibility of short- and long-form allows people to digest content very quickly. As mentioned earlier, the app is easy to use, and this allows people to try it out without having to invest a lot of time to learn how to navigate the app.

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A Great Opportunity For Business Owners

Businesses can create content that appeals to a large audience interested in specific topics. With luck and the app’s strong algorithms, your product or service can become viral. TikTok offers a unique opportunity for businesses to reach audiences that they wouldn’t normally have access to.

Users on the app tend to be a highly engaged audience, and businesses can take advantage of this. For example, you can offer rewards or discounts to people who watch your TikTok video or follow your profile. You can also use TikTok to make announcements or promote special deals or events.

A company can best grow an audience on TikTok organically through targeting niche interests and being consistent. A company should focus on a certain niche that pertains to their brand and make sure to keep posting consistently within that niche. I see many companies that suffer in growth due to their posts being all over the place.

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Some challenges to getting started on TikTok include setting up an account, finding the right niche to post about and developing and executing a plan of action to grow a large audience. Even though the videos are short, there is often a lot of planning and production behind them.

By focusing on key points such as learning about the TikTok platform, niching down and staying consistent, companies can overcome these challenges to potentially grow a large following. Other ways that businesses can engage with their audience is by doing live streams, replying and interacting with comments and creating filler content that is generally light and fun. Remember to utilize engaging and personal content that is proven to work before even thinking about running paid TikTok ads.

Overall, if you are a business owner who is not utilizing TikTok, I believe you may be missing out on a key demographic. TikTok is one of the top social media apps in the world, and it is growing rapidly. It is a great place for businesses to promote their products or services, and it can also help to brand your company.


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