Britain’s S.S. Daley Wins the LVMH Prize

Emerging British label S.S. Daley won the LVMH Prize for 2022, securing a cash prize of €300,000 for founder Steven Stokey-Daley as well as a year of mentorship by executives at luxury’s biggest conglomerate.

Stokey-Daley has become a breakout fashion star as his romantic, contemporary twist on British dress codes gained traction, with the likes of pop singer Harry Styles sporting his super-wide-legged canvas trousers and a dried-flower headress from the designer in a 2020 music video. Since then his label has been picked up by e-tailers Ssense and Matchesfashion, and he’s staged fashion shows incorporating socially-engaged performances that explored class and coming-of-age in British society.

“This just feels like the highest form of validation ever,” Daley told reporters following the prize ceremony.

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The designer said he looked forward to having “mentorship to manage growth,” as he sought to establish the right mix between direct-to-consumer and wholesale channels.

He said he planned to expand his ultra-small team, starting with help on e-commerce, inventories and fulfilment. “I’ve really just been doing it all myself,” he admitted.

LVMH also honoured two American labels, granting its Karl Lagerfeld prize (an award for runners-up dedicated to the late designer) to ERL and Winnie New York.

At the ceremony, ERL’s founder Eli Russell Linnetz spoke about drawing on his background as a filmmaker to emphasise the narrative dimension of fashion. His Venice Beach-based brand has become known for colourful, nostalgia-soaked twists on American fashion codes, and recently collaborated with Dior Homme.

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Winnie New York’s founder Idris Balogun — a Nigerian-born designer known for mixing Savile Row tailoring with international cultural references linked to the African diaspora — thanked the prize for providing a “platform for talking about what I wanted to talk about.”



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