The company has pledged $10 million to the new foundation, designed to support the LGBTQIA+ community through dedicated projects and programmes, it said in a statement.
The launch comes as Pride month kicks off in the United States. Other companies including Tapestry-owned Coach announced initiatives to promote awareness for LGBTQIA+ rights. Dr. Martens said it would donate over £200,000 ($252,058) to global LGBTQIA+ charities including ReBit in Japan and Black Rainbow in Australia.
With parades cancelled and civil rights protests top of mind, many fashion brands are rethinking how they show their support for the LGBTQ community.