Zara Chooses Susan Fang for First Chinese Designer Collaboration

Spanish fast fashion giant Zara is collaborating with Susan Fang on a Chinese New Year capsule collection, inspired by the designer’s love of her family. The collection will be released in selected stores and online Jan. 17.

Compared to rivals H&M and Uniqlo, Zara was long famous for its non-collaboration policy, but the retailer had a notable change of heart in 2021, collaborating with Everlast in January, Kassl Additions in September and Charlotte Gainsburg in October. In December, it debuted another collaboration with Korean streetwear label Ader Error, a collection which sold out in a day.

This will be the first time Zara collaborates with a Chinese designer.

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Inditex, Zara’s parent company showed promising revenue in its first three quarters of the financial year. During this period, its revenue reached €19.3 billion ($22.11 billion), representing 37 percent year-on-year growth and profit hit €2.5 billion, growing 273 percent.

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The Future of Zara Under New Leadership

This week, Zara owner Inditex, the world’s largest fashion retailer, shuffled its top management in a ‘generational handover,’ sending shares down as competition and criticism heat up.



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